Campaign to halve road deaths by 2030

She was officiating at the 7th edition of the Road Safety Journalistic Awards in Harare last Friday.

“Let me implore the media to play its part in the campaign to reduce road traffic deaths by 50 percent by the year 2030,” she said.

“Constant knocking smoothens the rock. Repeated mass road safety reportage will surely see Zimbabwe gaining milestones in the inculcation of a road safety culture for every road user.

“Therefore, the media have a role to play in so far as the fight against road traffic injury is concerned. The jungle behaviour of some road users, unlicensed drivers, corruption associated with the testing and licensing of drivers, the condition of our roads, the driver errors causing road crashes, traffic congestion and any rot associated with enforcement of traffic laws must be named and shamed.”