New COVID-19-themed support campaigns launched

A range of new campaigns have launched by brands, charities, supermarkets and advertisers in the wake of the COVID-19 pandemic to provide support for social distancing, health measures as well as help support local businesses effected by the shutdown.

Master Builders Australia has launched a campaign to promote social distancing and hygiene on building sites around the country. The campaign will run for four weeks and is aimed at workers across the building and construction sector. The Association has also joined forces with the sector unions, the CFMEU and the AWU, to promote a safety culture during this time.

Master Builders Australia CEO, Denita Wawn, said it’s a substantial cultural change and conceded the new restrictions would slow down building work.

“Slower work is better than no work and that is why we are asking everyone in our industry to step up and be accountable for doing the right thing to keep each other and the community safe,” said Wawn.

It comes as Woolworths has taken a full-page print ad in daily newspapers with a message from the supermarket’s CEO, Brad Banducci, explaining ongoing product shortages, pleading for responsible shopping from consumers and explaining in-store safety measures during the pandemic.