New Travel Series Features Food And Culture, But Subtly Highlights Road Safety

A new summer travel series, “ASIRT Lite,” will debut on Thursday to offer future travelers a feel for the sights, sounds and smells of three different destinations, but keeping in mind the importance of each’s road safety culture.

“When you travel to any country, learning about the road safety in that country is an intricate part of what you need to know,” said Rochelle Sobel, founder of the Association for Safe International Road Travel (ASIRT). Her son, Aron, died in a bus crash in Turkey in 1995. He was a twenty-five year old medical student completing his final rotation by volunteering in a hospital abroad.

“That’s the message that we’re trying to give, because so many people do research on everything else, but they leave out road safety,” Ms. Sobel said. “Just like you want to know what restaurant to go to and what sights to be sure to see, you really have to know the road safety of the country. It’s a part of being an informed traveler.”