Safety Culture in the News

Safety Culture in the News

Researchers Say Rural Culture Affects Use Of Seatbelts (And Maybe Masks, Too)

Researchers Say Rural Culture Affects Use Of Seatbelts (And Maybe Masks, Too)

Only about 20% of Americans live in rural areas, but that’s where 30% of driving and 45% of fatal traffic accidents happen. Montana State University recently hosted a webinar to address that issue, welcoming lawmakers and experts from across Montana and the nation. They pointed out challenges ranging from wildlife crossings to distances from hospitals. But they found that personal choices and rural culture play big roles, too. For example, rural drivers are less likely to use a seatbelt.

“In some communities we still have belief systems that make them think it’s not worth wearing a seatbelt,” said Nic Ward, director of MSU’s Center for Health & Safety Culture.

Ward’s center recently surveyed residents in six rural Utah counties, and found that 78% wanted their loved ones to buckle up – even if they didn’t use seatbelts themselves.

“And indeed you could argue that ruralness itself comes with this sense of helping each other and wanting people in your community to be safe,” Ward said.

Identifying that positive aspect of rural culture helped his group form a way to tackle the not-so-helpful lack of seatbelt use there. They created an ad campaign to remind people that they’re someone’s family and part of a community that wants them to get home safe.