Fleets Target Driver Retention, Safety Culture

Improving driver engagement and overall safety were on the minds of industry leaders during American Trucking Associations’ Management Conference & Exhibition on Oct. 20.

The first education session of the virtual event, “Employing Effective Driver Engagement Strategies to Improve Safety & Driver Retention,” dealt with learning how high driver turnover has impacted the industry, how to combat it and how fleets can build a strong safety culture.

The panel discussion was led by Idelic Inc. founder and CEO Hayden Cardiff and featured Ronnie Holland, director of safety for TCW Inc. and Gregg Troian, president of PGT Trucking Inc.

2020 Management Conference & Exhibition logo

Full coverage | Photo gallery

Cardiff led off by noting the staggering turnover rate of 84% and 95% at medium- and large-size fleets, respectively.

These are some of the numbers we hear year-in, year-out,” he said. “The numbers don’t change.”