Beyond the provision of quality fuel products, Pilipinas Shell Petroleum Corporation is also extending value-added services to its customer-partners that include strengthening safety standards and measures on fleet deployments.
Such sharing of safety standards was sounded off in the recently concluded Logistics Summit of Coca-Cola Beverages Philippines Inc. (CCBPI), which is the bottling arm of multinational firm Coca-Cola in the country; and one of PSPC’s customer-partners under its Shell Fleet Solutions marketing program.
Shell’s safety culture, which is dubbed BiyaHero (Road Safety) program, is fused into its Shell Fleet Solutions offer to loyal customers, that also integrates fuel discounts, ferry bookings as well as the streamlining of toll payments which are all geared toward achieving efficient and more convenient fleet management.
According to Lily Keh-Camero, manager for health, safety, security and environment of Shell, through the BiyaHero program, “we’re not only providing the best quality fuel products and services, but we also share how we deliver these products in a safe and secure way.”