Safety Culture in the News

Safety Culture in the News

Porsche Korea Participates in the ‘Children’s Traffic Safety Relay Challenge’

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Porsche Korea (CEO Holger Gerrmann) announced on the 30th the participation in the “Children’s Traffic Safety Relay Challenge” to establish a traffic safety culture and social interest in children’s traffic safety.

“Children’s Traffic Safety Relay Challenge” is a participatory public information campaign launched by the Ministry of the Interior and Safety in December last year, and was intended to form a social consensus on the establishment of a traffic culture that puts the top priority on preventing traffic accidents within the School Zone and protecting children. The campaign re-layed in which a participant shares the photo on social media with the official slogan selected through a national public contest and nominates the next participants.

CEO of Porsche Korea, Holger Gerrmann, shared the slogan ‘First (1) Stop, To (2) Look Around, Three (3) Seconds to Wait, to (4) Prevent Accidents,’ after being nominated by Jaguar Land Rover Korea Managing Director, Robin Colgan, and highlighted the importance of improving fundamental awareness of School Zones and establishing a safe traffic culture. As next chal-lenge participants, Audi Volkswagen Korea Managing Director, René Koneberg, and SFAC (Seoul Foundation of Arts and Culture) President Kim Jong-Hwi were nominated.