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More and more companies are embracing the truth of these messages and the ‘emerging from COVID’, opportunities to create a stronger and more resilient workforce are being embraced by many. Although some are, of course, just adopting a tick box ‘train up some mental health first aiders then forget about it’ approach, others are attempting something more impactful and holistic. Unfortunately, there’s a contextual difficulty for all…

In most of the UK and Europe (and certainly, from where I come from in South Wales) we had it drummed into us at an early age that there’s only one answer to the question “how are you?” and that’s “I’m fine thank you – how are you?’. Any other response and the person you’re talking to can call the police. It’s a law. It’s a bit like when a European gets into a lift in America and others start talking to you… instinctively we’re overcome with horror, bewilderment and panic.