Safety Culture in the News

Flight Safety Foundation’s 2021 Summit to Study Safety Leadership

www.flyingmag.com/story/new…

The Flight Safety Foundation is set to present their 74th annual International Air Safety Summit on September 21 to 22 as a virtual event on the GoToWebinar platform.

The 2021 theme is “Safety Leadership” and will explore the need for leaders to play a vital role when it comes to managing aviation safety.

“Leadership’s involvement is key to safety cultures,” the foundation said. “While commitment to safety and operational integrity begins with management, management alone cannot drive the entire culture. For a culture of safety to flourish, it must be embedded throughout the organization—and that is why safety leadership matters.

“A safety culture can’t sustain itself without great safety leaders.”

Union claims former Ports of Auckland CEO got big payout

www.stuff.co.nz/business/…

The Maritime Union has criticised what it calls an “unreal” payout to former Ports of Auckland boss Tony Gibson.

Gibson resigned from the chief executive position in May over what he described as “persistent, personal attacks” and media criticism.

His resignation came after there were three fatalities in three years at the port, and delays in cargo traffic which resulted in one major shipping company temporarily skipping it.

A damning health and safety report into the port was released not long before Gibson’s resignation, and in August Stuff revealed that Gibson was facing two charges in relation to the death of a worker crushed under a container. … The port’s interim chief executive, Wayne Thompson, said the year had been tough, with the combined impact of the pandemic and a fatal accident having a heavy impact on employees and the business.

“For the coming year we are focused on getting the essentials right and putting the company back on track.”

That included work to improve safety and develop a strong safety culture across the business, to complete automation, and to safely get productivity back to higher levels, he said.

‘I get to make a real difference in a safety culture’

www.trucknews.com/transport… Fleet Safety Officer City of Edmonton Edmonton, Alta. This is one in a series of interviews with frontline workers as Today’s Trucking celebrates National Trucking Week, Sept. 5-11.

Melissa Emery Melissa Emery (Photo: Supplied) 1. What can you tell us about your job and the work it includes? The City of Edmonton has a fleet of over 4,200 vehicles and pieces of equipment, and over 8,000 drivers. As the National Safety Code coordinator, I provide strategic advice to management teams, ensuring departments meet or exceed corporate and legislative standards.

The standards I manage include safety ratings, driver and carrier profile systems, trip inspection reports, driver Hours of Service, commercial vehicle maintenance and inspections, load security, a classified driver’s licence system, medical standards, knowledge and performance testing, a driver training program, and collision investigation. I utilize coaching, communication strategies and internal enforcement to influence and motivate various branch management teams and staff to integrate safety into their everyday

PCL’s unique value proposition for the mining industry

www.tbnewswatch.com/spotlight…

Ray McIvor’s passion for and commitment to safety on the job comes from a deeply personal place.

When he was just a young man, his best friend lost his life due to a horrifying workplace accident. “Being close to him, I knew his family and I’ve seen the aftermath of it. It hit me hard,” he says.

The accident occurred in the mid-90s when safety culture was just starting, says McIvor, who had been working as a welder at the time. He immediately knew he needed to take a proactive role and improve safety conditions for everyone on the job.

“I decided I want to protect my co-workers, who are like family,” he says. “I learned through a bad experience what happened to a friend and I just don’t want it happening to another one.”

Industry-Leading Safety is a Shared Value

McIvor is now a Health, Safety and Environment (HSE) Coordinator for PCL Construction. He served as the health and safety supervisor representative on a recent mining industry project in Sudbury.

That project, now completed, was complex in that it combined two separate and distinct health and safety systems.

Faith earns 2nd straight safety award from NAWIC

dailyreporter.com/2021/08/1…

Faith Technologies has earned the first place 2021 Safety Excellence Award from the National Association of Women in Construction in the subcontractor category. This is the second consecutive year Faith Technologies received this recognition, which is based on the organization’s commitment to recognizing the value of safety and creating a strong safety culture. “We are extremely proud to receive this recognition again this year,” said Rocky Rowlett, vice president of safety for Faith Technologies. “At Faith, we know that safety is a continual commitment, and we never stop working to make our employees as safe as possible on every job site every day. To be recognized by NAWIC once again means a lot, and we greatly appreciate all they do to support the leadership of women in our industry,” he stated.

NAVSAFENVTRACEN HOLDS CHANGE OF COMMAND

www.dvidshub.net/news/4026…

NORFOLK (NNS) – Cmdr. Charles Wilhite assumed the helm of the Naval Safety and Environmental Training Center (NAVSAFENVTRACEN) during a change of command ceremony here July 30, relieving Cmdr. Cary Isaacson. Guest speaker Rear Adm. F.R. Luchtman, Commander, Naval Safety Center (NAVSAFECEN), lauded Isaacson on his accomplishments as NAVSAFENVTRACEN’s commanding officer.

“Cmdr. Isaacson has done a tremendous job in ensuring every Sailor and Marine was superbly trained mentally, physically fit and prepared to meet the heavy demands of the training center course schedule,” said Luchtman. “He and his team have contributed vastly to an improved safety culture and safety environment within our Navy and Marine Corps. When you look at the accomplishments over the last few years, it becomes readily apparent.”

Isaacson credited his staff for their efforts ensuring the fleet’s training needs were being met despite the challenges faced.

“This staff’s dedicated efforts have allowed the fleet to continually receive the occupational health, industrial hygiene and environmental training during the COVID-19 pandemic,” said Isaacson. “The staff hosted the 29th Annual Joint Safety and Environmental Professional Development Symposium in an online platform as they have in years’ past, but this particular conference far exceeded all previous attendance records. With the pandemic, there was an inability for personnel to attend resident training and in-person conferences, making the symposium more important than ever.”

HCCB wins 'Responsible Corporate Citizen Award' at IRIM challenge

www.businesstoday.in/latest/co…

Hindustan Coca-Cola Beverages (HCCB) on Tuesday said it has received the ‘Responsible Corporate Citizen Award’ at the India Green Manufacturing Challenge 2021 conducted by the International Research Institute of Manufacturing (IRIM).

The award was conferred to HCCB for its work in the field of green manufacturing, community development and corporate governance, and for adopting methods of green process and sustainability.

The company also won 7 gold awards conferred to its two factories in Bidadi (near Bengaluru) and one each in Sanand and Goblej (near Ahmedabad), Khordha (near Bhubaneshwar), Ameenpur (near Hyderabad), and Guntur (near Vijayawada).

The award is based on an onsite assessment against 15 indicators of green manufacturing barometer. The gold awards are based on a 200 to 800 points rating scale out of which factories scoring more than 700 points qualify for gold.

Commenting on the awards, HCCB CEO Neeraj Garg said, “As a company it has been our endeavour to go beyond the norms to strengthen our safety culture and ensure optimum utilisation of resources such as water, energy, packaging materials, effluent management, and asset utilisation. We are continuing to invest in our factories despite a very challenging pandemic situation.”

The Unified Group Addresses Safety Culture During Annual Safety Directors Forum

www.achrnews.com/articles/…

BROADVIEW, Ill. — In June, members of The Unified Group gathered from 12 different states to attend the 2021 Safety Directors Forum — the group’s first in-person networking event since the start of the pandemic. Attendees met at The Hotel Contessa in Texas after months of virtual meetings.

Gary Glader of The Horton Group, based in Orland Park, Illinois, began the forum with a presentation on improving the safety culture within organizations by creating positive relationships with employees. His topics included general contractors and safety, aging workforce issues/solutions, and OSHA compliance. Later, members broke into smaller groups to talk about their own safety cultures and share best practices. Robert Fisher of Air Comfort Corporation ended the first day’s session by sharing information on stress in the workplace.

On day two of the forum, Dave Ude of Air Controls and Scott Martello of Intech Mechanical discussed how they instill safety values in new hires while Dawn Bridges of Wiegmann Associates and Dennis Gardner of Johnson & Jordan Inc. discussed their safety communication within and outside of their organizations.

“Getting this amount of knowledge present in one room and professionals who are willing to share is amazing,” said member Brian Scott of Mechanical Service & Systems Inc.

Preserving fish stocks to help save fishermen's lives

www.euronews.com/green/202…

Fishing and offshore aquaculture are some of the riskiest jobs in Europe. According to the European Maritime Safety Agency’s data, a total of 173 lives were lost between 2014 and 2019 in 89 fishing vessel accidents. More than half of the incidents occur on trawlers and most casualties are attributed to human action failure - including poorly trained, inadequately equipped and even overworked personnel onboard.

To improve working conditions and safety on fishing vessels, the Emilia-Romagna region on Italy’s Adriatic coast is maintaining a dialogue between the fishing community, coastal municipalities, private associations, trade unions and other stakeholders.

In Cesenatico, euronews spoke with FLAI CGIL Pesca Emilia-Romagna trade unionist, Marco Rinaldi, who believes that improving safety culture and reducing the amount of fishing could effectively reduce casualties at sea.

Minister of Transport releases statement launching public consultation to improve the safety culture within Canada's railway industry Français

www.newswire.ca/news-rele…

OTTAWA, ON, July 20, 2021 /CNW/ - The Minister of Transport, the Honourable Omar Alghabra, issued this statement regarding Transport Canada’s latest efforts to improve the safety culture of Canada’s rail industry:

“The Government of Canada is committed to the safety and security of communities across the country, which is why we continue to look for ways to improve rail safety.

“Today, Transport Canada launched a public consultation on the Let’s Talk Transportation Web page to gauge views on improving the safety culture within Canada’s rail industry.

“Safety culture comes from organizations developing shared values, actions and behaviours, along with a sense of collective responsibility and commitment to upholding the standard of safety.

“Transport Canada is committed to taking the lead on developing a safety culture policy statement for the railway industry in response to a recommendation from the 2018 Railway Safety Act review, recognizing that safety culture improvements must be driven by railway companies with support by the department.

Employee dies in mine-related incident at Harmony's Tshepong South

www.miningweekly.com/article/e…

An employee died in a mine-related incident at Harmony Gold’s Tshepong South mine, in the Free State, on July 15. “The safety of our employees is a major focus at all our operations and every effort is being made to embed a proactive safety culture to ensure we achieve our objective of zero harm and zero loss of life. ADVERTISEMENT

“After an extended period without fatalities, there can be no greater reminder of the importance of safety than the loss of one of our colleagues. We are deeply saddened by the incident and will ensure a full investigation into the cause of this tragedy,” CEO Peter Steenkamp says. The board of Harmony and the management team extended their condolences to the deceased’s family, friends and co-workers.

63% of UK energy leaders concerned about major safety incidents

www.offshore-technology.com/news/63-o…

Dräger Marine and Offshore, marine and offshore services in the field of rescue and safety equipment, believes that the UK renewable energy and carbon capture sectors need to do more in order to avert safety incidents.

The call comes after independent research commissioned by the firm found that 63% of managers in the oil, gas, and renewables sectors outlined concerns in their organisation about the possibility of a major safety incident occurring over the next five years.

The research is part of a new report on the impact of Covid-19, Brexit, and health and safety culture in UK workplaces and warns of growing concerns regarding these factors within the country’s quickly expanding renewable sector.

The warning was issued after a significant amount of businesses involved in the study reported that safety has already been adversely impacted by Covid-19, with two-thirds of managers (66%), reporting that safety training or investment within their company had been cancelled or delayed due to the pandemic.

Dräger Marine and Offshore marketing manager Richard Ryan said: “The slow pace of progress regarding safety standards in the UK’s renewable energy and carbon capture sector is becoming a major cause for concern, and it has been made worse by significant Covid-19 delays to safety training and safety-critical maintenance work.

COVID-19 showed that workplace safety is about more than reducing injuries | Opinion

www.lohud.com/story/opi…

As the country slowly beginning to emerge from the depths of the COVID-19 pandemic, workplace safety has taken on a much broader meaning.

The pandemic shuttered offices from New York to California amid well-founded fears of COVID-19 spreading rapidly among employees working in close confines. And now, with companies looking to reopen their doors in the coming days and months, concerns remain widespread about the safety of returning to the workplace.

In fact, 73% of U.S. workers fear that returning to in-person operations could pose a risk to their personal health and safety. What’s more, 75%  would even consider quitting their job if they felt their employers’ actions to prevent the spread of COVID-19 were inadequate or inappropriate.

A simple “trust us” from employers is no longer adequate.

That is why — in addition to preparing for emergency situations, preventing trips and falls in the office, and broadly creating an inclusive safety culture at workplaces — companies must adopt a more holistic view of safety that prioritizes worker health.

The reality is that if one person comes into work sick with the flu, over half of surfaces in an office, including doorknobs, copy machine buttons, and refrigerator doors, can become infected. Strikingly, contamination of a single commonly touched area can infect between 40% and 60% of other surfaces in less than half a day — and in some cases within two hours.

Getting to know the garrison: Safety Office

https://www.army.mil/article/248031/getting_to_know_the_garrison_safety_office

FORT LEONARD WOOD, Mo. — The Fort Leonard Wood Safety Office serves as principal advisor for the garrison safety and occupational health-related matters of mission execution pertaining to Army regulations and other regulatory and statutory requirements.

According to Director Don Busbice, the Safety Office incorporates and communicates best practices and shared lessons learned to safeguard and preserve government resources against accidental loss.

“We have initiated a safety culture mindset,” he said. “It is the result of our ability to create relationships, answer questions with a solution and always incorporate a conversation to identify a remedy for any hazard along with the correct mitigation efforts.”

Busbice said the Fort Leonard Wood Safety Office serves all military and civilian units regardless of command; all activities involving government property and personnel occurring on or off post; organizations organic to Fort Leonard Wood; tenant units; and other Department of Defense services, units, activities and organizations on the installation.

Khansaheb places ‘safety’ at the fore of all collaborative decisions

www.constructionweekonline.com/products-…

Health and safety is sacrosanct for UAE-based contracting giant Khansaheb, which was listed among the top 10 players on Construction Week’s Power 100 list for 2021.

However, health and safety is a mandate that has undergone several modifications over time; the 85-year old contracting giant is adapting to these by establishing specific strategies including “collaboration and teamwork, which are critical at every stage of a project to achieve enhanced HSE results”, states Group HSE Manager for Khansaheb, Andrew Cook.

Better collaboration, better safety

Cook continues: “Whether you are discussing design and concept with the client and consultant or buildability with the project management team and specialist subcontractors, safety is prioritised for these meetings, and we ensure this is at the forefront of every decision.

We pride ourselves in converting our clients’ requirements into reality. To achieve success at this, you must treat each activity as a process and ensure you break the process into a series of actions that puts safety first and achieves your end goal of keeping people safe.”

Ghana Striving For An Industrialised Economy Driven By Nuclear, Renewable Energy

www.peacefmonline.com/pages/bus…

To sustain the natural progression of the country’s technological energy advancement, he noted, subsequent governments had supported this effort to improve the country’s energy security to provide leadership and resources to facilitate the nuclear power programme.

This has given birth to the NPG to become the owner/operator of Ghana’s first nuclear power plant.

He said the NPG Board, under the chairmanship of Mr Fred Oware, was focused on providing relevant resources to build a strong safety culture and resilience management systems that adhered to standards in the planning and development of nuclear infrastructure and related activities across the country.

In addition to electricity generation, nuclear energy, the Minister said, could provide solutions to an even wider range of applications - those innovative nuclear technologies such as small modular reactors would complement existing large reactors to enable deep decarbonization as part of the clean energy transition.

Ep.76 What is Due Diligence?

safetyofwork.com/episodes/…

EPISODE NOTES

Greg makes it very clear how important it is to avoid oversimplifying the term “due diligence”. He shares how this mistake has, unfortunately, led to safety officers and businesses being held liable for incidents at their premises. Today’s conversation with Greg was incredibly insightful to me and he clarified all his examples with real-life examples.

Topics:

Introduction to Greg Smith Paper Safe Capacity Index vs incident count safety metrics research paper in epi What is due diligence? Misleading due diligence products Reasonably practicable vs due diligence The validity of injury rates Site inspection limitations The role of health and safety reporting Learning from incidents Practical tips from Greg Advice for safety officers meeting with the board of directors

Leadership Training: Give Them What They Want

www.td.org/professio…

One of the most important questions to ask when choosing and implementing leadership development programs is “How do our leaders like to learn?”. Even the most thoughtful, strategically focused leadership development program can miss the mark if participants don’t like the modalities. So, what are the best types of leadership training types for your leaders? Before anyone can answer that question, it’s important to understand why leadership training matters.

Why Leadership Training Type Matters “To create a safe working environment” was how one senior leader responded when DDI asked why leadership development mattered to him. From there, the stories followed. Each leader described their personal experiences of mishaps, some resulting in people getting hurt and, in the most tragic circumstances, leading to loss of life. There was a clear connection to the program’s purpose, and leaders were emotionally connecting to it. The mission was about much more than completing some training. It was about changing the way people interacted with each other so that they could strengthen their safety culture and become a stronger, more focused leadership team. The company recognized their leaders set the tone, culture, and mindset for everything, particularly when it comes to safety. They launched their program in many areas around the world where leaders had little to no former leadership development training. DDI designed the program to deliver formal in-person training on-site, leveraging relevant leadership training courses and real scenarios. This allowed leaders to practice newly learned knowledge and skills and exchange feedback and personal experiences with each other. “To create a safe working environment” became the guiding principle for the program. And it made a big difference. Through building and practicing their interpersonal and leadership skills, the organization is starting to see change in strengthening a culture of putting safety first. Safety leadership is becoming a reality.

INTERVIEW: An exclusive chat with UKWA’s new CEO Clare Bottle

edelivery.net/2021/06/i… 23rd June 2021 - 2:40 pm Clare Bottle takes the role of CEO of the UK Warehousing Association from July 1. Ahead of her start eDelivery.net caught up with Clare for an exclusive interview about her plans and how she wants to ensure warehousing becomes more inclusive in every way.

Congratulations on the new role, can you tell eDelivery.net a little more about yourself and why this role appealed to you?

Above all, logistics is a community; one where I’ve always endeavoured to play an active part, for example as a fellow and former board director of the CILT, or a trustee of Transaid. The UKWA is the best trade association in logistics and I’m delighted to have been appointed to lead it, at a time when public recognition of our sector is better than ever before.

You have an impressive 25 year career in the warehousing industry, working for a number of big names, what have been the most significant changes you have witnessed during that time?

The safety culture in warehousing is much better than when I started out and rightly so. Taking the long view, I now see this as part of our journey towards sustainability: protecting people and the planet, as well as profits. The UKWA’s recent report on the UK warehousing sector shows remarkable growth too, so it’s even more vibrant and exciting than when I began my career.

Marine Corps commandant forces out general cited in fatal amphibious-vehicle disaster

www.washingtonpost.com/national-…

A two-star general has been forced out of his job after an investigation found that he should have done more to prepare a unit of Marines that suffered a “preventable” disaster at sea last year that killed nine people. Maj. Gen. Robert F. Castellvi, who was suspended from his job as the Marine Corps inspector general in April, will be removed permanently, Capt. Andrew Wood, a Marine spokesman, said in an email. The decision by Gen. David H. Berger, the service’s top officer, will be part of Castellvi’s permanent record and “must be considered if he is evaluated for promotion, retention, or roles of responsibility,” Wood said. “This action typically prevents an officer from being promoted or serving in a role where he/she would be charged with the responsibility of caring for Marines and Sailors,” Wood said.

Investigators found that Castellvi, who at the time of the accident was the commander of the 1st Marine Division at Camp Pendleton, Calif., failed to ensure that the Marines had received a required assessment known as a Marine Corps Combat Readiness Evaluation before their assignment at sea or that some of them knew how to escape a sinking vehicle. Eight Marines and a sailor from that unit died July 30, 2020, after their 26-ton amphibious assault vehicle (AAV) sank off the coast of California during training. The disaster has become an embarrassment for the Marine Corps, which celebrates its roots as an amphibious force capable of launching raids from Navy ships to contested enemy shores. Family members of the service members killed have decried the slipshod nature of their training, and lawmakers have questioned the Marine Corps’ safety culture.

Culture is key to farm safety for Victorian manager

www.sheepcentral.com/culture-i…

CHANGING the farm safety culture among workers has been a priority for north-west Victorian farm manager Simon Craig.

“It is very easy for me as a manager to try to tell the men how important safety is, but if they don’t follow it, then it is never going to change,” he said.

Simon has worked as an agronomist and consultant, but when he started managing his father-in-law’s 7000 hectare grain and sheep farm at Kooloonong in 2016, one of his first priorities was to update safety practices.

Simon’s time as an agronomist provided him with a solid background of farm safety knowledge and he wanted to create a positive environment for workers on Lemac Farm.

The operation employs casual workers during the annual harvest, but the busy period left little time for inductions.

“We also work very long hours and are often during those times, which meant you might make more mistakes.”

He has introduced a QR code process, initially for the farm’s 620 horsepower tractor, enabling staff members get instructions and a checklist about operational risks on their mobile phone.

“It makes it a lot easier than even explaining it over the phone.

“It has worked really well and all the staff are on-board.”

Aurora Forms Expert Advisory Board Focused on Driverless Safety

www.bloomberg.com/news/arti…

Aurora Innovation Inc. formed a committee of experts to advise on safety matters and detailed its own safety efforts with an internal self-assessment, as the Silicon Valley-based autonomous-vehicle technology startup tries to boost consumer and regulatory confidence in driverless vehicles.

The Safety Advisory Board will include outside professionals from fields such as aviation safety, insurance, medicine and automotive safety to provide guidance and recommendations, the company announced Thursday. The members include Shailen Bhatt, chief executive officer of the Intelligent Transportation Society of America; Dave Carbaugh, the former chief pilot for flight-operations safety at Boeing Co.; and Jeff Runge, a former administrator of the National Highway Traffic Safety Administration.

The board dovetails with Aurora CEO Chris Urmson’s often-repeated goal of delivering the benefits of self-driving technology safely, quickly and broadly. As the company grows in size and rolls out autonomous trucks in Texas, it’s taking steps to bring more people into the fold and detail its safety culture.

“We can save lives while also increasing safety and efficiency on our roads,” Urmson wrote in the introduction to the 55-page Voluntary Safety Self-Assessment report. “But all of these opportunities depend on one concept: trust. Our technology needs to be trustworthy. Our company needs to be trustworthy.”

USACE and Dredging Industry ink MOU to improve safety culture

www.dredgingtoday.com/2021/06/0…

The U.S. Army Corps of Engineers and the Council for Dredging and Marine Construction Safety (CDMCS) have inked a strengthened partnership on safety and discussed ways, through shared understanding and commitment, to create and sustain an injury-free workplace and safety-first culture for the men and women of the dredging and marine construction industry.

At this milestone event – which was held yesterday, June 3, in Washington, D.C. – CDMCS’ Executive Director Michael Gerhardt and President Devon Carlock signed the memorandum of understanding alongside Major General William H. Graham, USACE’s Deputy Commanding General for Civil and Emergency Operations. Accompanying MG Graham were Chief of Operations and Regulatory Tom Smith, Chief of Safety Mark Atkins, and other key personnel from USACE HQ.

“Today, the dredging industry and its senior leaders are taking its safety partnership with USACE to the next level,” stated Michael Gerhardt. “Since 2008 we have worked closely with open, honest conversation and uncompromising resolve. This joint understanding formalizes our working relationship for the future, paving the way for new initiatives and a “One Crew One Family” mindset that will improve and sustain a positive safety culture for the entire industry. Safety is our top priority.”

World Bicycle Day: Let’s build a culture of cycling to save the environment

newsghana.com.gh/world-bic…

Mr Kweku Ofori Asiamah, Minister for Transport has urged Ghanaians to cultivate a culture of cycling to save the environment and maintain a healthy lifestyle.

He said cycling was a safe and healthy way to travel hence there was a need for Ghanaians to embrace it and protect one another against the damaging impacts of climate change.

Mr Asiamah, in a speech, read on his behalf by Mrs Mabel Sagoe, Acting Chief Director at the Ministry, to commemorate this year’s “World Bicycle Day” in Accra on Thursday, emphasised that bicycle riding was not only good for one’s health but equally good for the environment.

“The use of bicycles can contribute greatly to cleaner air and congestion-free cities whilst providing at the same time, a reliable means of transport,” he said.

The event, held in partnership with Bamboo Bike Initiative was to highlight the benefits of cycling.

Safety Gains a Seat at the Table and Plans to Stay There Lessons learned from the pandemic and how it will change the safety culture.

www.ehstoday.com/covid19/a…

All employees at Lavazza Professional, a manufacturer of coffee products (and one of EHS Today’s America’s Safest Companies in 2020), gathered around the cake wondering aloud whose birthday it was. The cake and decorations were unusual, but Jason Hall is not the most traditional safety leader. In fact, he insisted that everyone sing “Happy Birthday,” although they still did not know whose birthday they were celebrating.

It turns out there was no birthday. Instead, Hall, the company’s health, safety, environmental and security manager, told employees that the amount of time it took to sing that song was the exact amount of time they needed to wash their hands to protect themselves against COVID-19.

“At the beginning of the pandemic, there was a lot of misinformation and fear, so I felt the best approach was to provide our workforce a clear, factual presentation of what this virus was and how we have faced other health concerns in the past,” he says. “I tried to add humor to make the information easier to digest.”

This innovative way to deal with a very difficult and frightening health concern goes beyond clever marketing to get buy-in from employees. It demonstrates an empathy for everyone at the company who had to turn on a dime and create almost error-proof methods to stop the virus from spreading.